Working with us

The Insights India team is committed to helping companies understand India’s granular growth opportunities and businesses can adopt one of two approaches to working with us.

The first is a consulting-led approach that combines McKinsey’s unique and proprietary Insights India dataset with strong analytics-based consulting to address specific market related questions.

The second is a subscription-led approach that provides companies access to the toolkit’s proprietary datasets through a user-license for in-house analytical and business requirements. This includes a series of rounds of expert consultation.


Meet the team

Jaidit Brar
Jaidit Singh Brar is a Partner based in McKinsey & Company’s Delhi office. He co-leads McKinsey’s Marketing and Sales Practice in India, and is one of the core leaders in the area of commercial performance transformation. He also leads the Electric Power & Natural Gas Practice in India.
He has worked with multiple clients in India and South East Asia on defining their strategy, operations, performance transformation, and lean transformation programmes. He also advised several industrial clients on managing their product portfolio, brand activation, and transformation of their sales and marketing function. He is one of the lead authors of “Powering India: Road to 2017”, which provides an outlook for the Indian electric power sector along with a policy roadmap.
Prior to McKinsey he worked for an Indian steel major where he was involved in production planning and contract labor management. Jaidit has graduated with honors in Economics from Punjab University and holds an MBA from Indian Institute of Management, Calcutta.
Barnik C. Maitra
Barnik C Maitra is a Partner based in McKinsey & Company’s Mumbai office. He leads the Strategy & Corporate Finance practice and Telecom Media & Technology (TMT) Practice for India. Since joining the firm in 2004, Barnik has worked across locations in Cairo, Lagos, New York, Silicon Valley, Warsaw and Mexico.
He has served leading media houses in print, television and distribution and several telecom operators on growth and strategy issues. As co-leader of McKinsey’s TMT practice he has worked on adjacencies in Asia Pacific and helped operators think through building digital education and mobile commerce businesses.
Prior to joining McKinsey, Barnik worked at a leading global investment banking firm and one of the premier global FMCG companies.
Barnik holds an MBA from the India Institute of Management in Ahmedabad, and Bachelors in Technology from the India Institute of Technology in Kharagpur.
Anu Madgavkar
Anu Madgavkar is a Senior Fellow with the McKinsey Global Institute (MGI), McKinsey’s business and economics research arm and is based in Mumbai, India. She joined MGI in 2011, and leads teams based in India, working on global as well as India-focused research themes.
Anu’s recent research has focused on economic development, growth, and poverty alleviation in India and developing countries. She is co-author of the MGI report, ‘From poverty to empowerment: India’s imperative for jobs, growth, and effective basic services’. She also leads MGI’s research on the impact of technology on India and other emerging markets and has authored the upcoming report ‘India’s technology opportunity: transforming work, empowering people’. Anu has authored several reports and white papers on economic growth and financial sector development. She is a member of the Confederation of Indian Industry’s National Council on Economic Growth and Investments.
Prior to her current role at MGI, Anu was a Partner of McKinsey, focusing on financial services clients. Previously, she has worked with a global bank, an Asian regional brokerage house and a leading credit rating agency. She holds an MBA from Indian Institute of Management, Ahmedabad, and graduated with a degree in Economics and Statistics from St. Xavier’s College, Mumbai.
Mithun Sundar
Mithun Sundar is an Associate Partner based in with McKinsey & Company’s Chennai office. Mithun is a core member of the Marketing & Sales Practice in Asia, and the Global Channel Management Practice. Before transferring to India, he was based in New York and has served clients across the US, Brazil and China in the areas of strategy and sales & marketing. In India, Mithun has focused on B2B and B2C sales and marketing with an emphasis on the automotive value chain.
Before joining McKinsey, he worked as a Marketing & Sales Manager in a global FMCG company. Mithun holds an M.B.A. from Kellogg School of Management and Bachelors in Technology from the Indian Institute of Technology, Madras.
Sunali Rohra
Sunali Rohra is an Urbanisation Expert based in McKinsey & Company’s Mumbai office. She joined McKinsey in 2004 and has extensively worked with the Government of India during this time. She has focused on urban issues, specifically, establishment of the ‘Urban Institute of India’, a 50:50 public private partnership established by the Government of India as an apex institution to catalyse human resources capacity at scale. In addition, she co-leads the urbanisation work for McKinsey in India focusing on both the policy and economic dimensions. She has also advised CEOs on reputation and regulatory strategy management in India. Prior to developing expertise on urban issues, she has worked on numerous policy issues with the Government of India focusing on the Indian economy, investment promotion, and divestment in India and has done similar work in parts of Asia.
Prior to joining McKinsey, she worked with a renowned global analytical software company for six years to help start-up and establish its operations in India. Sunali holds a Masters in Contemporary Indian Studies from the University of Oxford, Oxford. She has published extensively on the development and diffusion of solar energy while she was a Visiting Fellow at the Smith School of Environment, University of Oxford and the Indian School of Business.
Shishir Gupta
Shishir Gupta is a Knowledge Expert based in McKinsey & Company’s Gurgaon office. He is part of the McKinsey Global Institute (MGI) Economics Research team since February 2006. For the past couple of years, Shishir is leading the research and institutionalisation of the Insights India service line. He has helped numerous clients on their India entry and expansion strategy. He was a core member of ‘World at Work’ (MGI, 2012) and co-author of ‘Bird of Gold’ (MGI, 2007) and ‘India’s Urban Awakening’ (MGI, 2010).
Prior to joining McKinsey, Shishir has worked at a leading global investment bank and has had the opportunity to gain experience in teaching and research. He holds a Masters and an MPhil in Economics from the Delhi School of Economics.
Rishi Arora
Rishi Arora is a Senior Research Analyst based in McKinsey & Company, Gurgaon office. He has extensive experience with econometric modeling and has worked with several clients on a variety of assignments like creating an excel-based optimisation model for a large energy producing company of Europe, cash flow model development for a real estate firm and district categorisation study for the Government of India. He was also involved in working on the McKinsey Global Institute report “From poverty to empowerment: India’s imperative for jobs, growth, and effective basic services”, 2013.
Prior to joining McKinsey, Rishi has worked with a leading human capital and management consulting firm. He holds a Masters in Computer Applications and Bachelors in Information Technology from G.N.D.U, Amritsar.
Vritika Jain
Vritika Jain is a Senior Research Analyst based in McKinsey & Company’s, Gurgaon office. She joined McKinsey in 2007 and has worked on projects specifically on economic research and econometric modelling across various sectors like a transformation study for an Indian state, CRM project for a leading Indian media company and due diligence for a cement client. She worked on a whitepaper on identifying the next decade outlook for South India for a leading Indian business association. She was also instrumental in setting up the delivery model of the Regional Research team of McKinsey Knowledge Centre in Chennai.
Prior to McKinsey, she worked in a leading Indian non banking financial institution. She holds Bachelors in Economics from Hansraj College, University of Delhi.