We have worked with a series of clients on their diverse needs ranging from a leading international debt fund looking to invest in infrastructure assets to a leading cement manufacturer seeking to increase market share to a wellness and foods company looking to reallocate resources to high performing priority markets.
For example, McKinsey led a commercial transformation programme for which it used the proprietary Insights India toolkit as a key inputs into the work that helped the company increase its market share by five percentage points in 15 key markets, and its overall sales volumes remained stable despite shrinking industry volumes, and rising prices.
In another instance we worked with a leading broadcasting service provider to expand its footprint in India. Through market segmentation and market size estimation, we helped the company identify a target pool of 30 million to 35 million more households across India, representing a potential profit pool of Rs. 70 crore to Rs. 100 crore over five years.